Brief: For my second year Graded Unit I was tasked to create a corporate identity for Hotel Vondel, Amsterdam and in addition to produce a hotel brochure and packaging for 3 types of toiletries. My designs had to appeal to professional people who enjoy exploring new countries and cultures.

I created two variations of the toiletries with an icon for each scent. For the brochure I used 20 pages in attempt to make good use of white space and illustrate the attractions of Amsterdam. I decided to continue using aquatic colours; peculiar to the canals, but felt that navy and light blue worked better than turquoise. I created stationary that appeals to the target market using simple turquoise on the back of the letter and compliment slip and for the text.

 

vondel

 

 

 

Thank you!

This project is also on Behance

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