Brief: For my second year Graded Unit I was tasked to create a corporate identity for Hotel Vondel, Amsterdam and in addition to produce a hotel brochure and packaging for 3 types of toiletries. My designs had to appeal to professional people who enjoy exploring new countries and cultures.
I created two variations of the toiletries with an icon for each scent. For the brochure I used 20 pages in attempt to make good use of white space and illustrate the attractions of Amsterdam. I decided to continue using aquatic colours; peculiar to the canals, but felt that navy and light blue worked better than turquoise. I created stationary that appeals to the target market using simple turquoise on the back of the letter and compliment slip and for the text.
This project is also on Behance