We all know the tagline, “Have a break. Have a Kit Kat”, but JWT London have taken it into their hands to create a simple but effective way of advertising Kit Kats using this tagline.
By using a normal billboard, the design is made to look incomplete with the worker’s equipment still against the design. This makes it seem that the worker has taken a break and going along with the famous Kit Kat promotional tagline, “Have a break. Have a Kit Kat.” Even although “Kit Kat” is not on the billboard, people should be able to recognise the brand from the tagline, the brand’s typography, the colour red, and the background of the billboard resembles the chocolate covered wafer.
Picture from Ads of the World