As an addition to my blogs, I have began featuring creative individuals/companies which I find inspiring and talk about who they are, show their work and what impact they have in the world. My last entry with this series was the brilliant stop-motion animator Vera van Wolferen, and have decided to talk about another design company who specialise in Video & Motion design, United Visual Artists.
Established in 2003, United Visual Artists (UVA) are an art & design practice based in London. UVA produce immersive and responsive work at the intersection of sculpture, architecture, live performance, moving image and digital installation. Reflecting their roots in live show creation, UVA’s work aims to create a social and emotional experience, inviting the audience to cross the line and become a part of the work. With an emphasis on research and development, they have collaborated with artists and clients such as Massive Attack, U2, Prada, and Virgin Media.
Matthew Clark (Founder/Creative Director of UVA) hosted a talk at the Glasgow School of Art as part of the Long Lunch series and talked about the design process for a few of the UVA projects. One of the project, “Vanishing Point” (above) really stood out for me; it employs perspective as both tool and visual outcome to reshape, redefine and represent a space. Inspired by sketches of Leon Battista Alberti, Leonardo DaVinci and Albrecht Dürer, UVA sends lines into space from an arbitrary vanishing point, creating different volumes, divisions and rooms to be explored by the audience.
Like other UVA exhibits, it definitely seems like you have to be part of it to fully appreciate the experience of the exhibit. One of the interesting things Matt was saying about the video was the sound was nothing more than a microphone strapped to the laser recording the machines sounds; even although it’s a ‘natural’ recording of the machine and the lights turning on and of, the dynamic sounds add much more impact, and sounds artificial.
As well as the talk from Matt, everyone was given a UVA poster (approximately A2 size) printed by Aston Screenprint on 170gsm Sirio Limone from Susan Mitchell Paper & Print (above). Hope to attend more talks from United Visual Artists or LongLunch in the near future. Below are videos of three more of their projects which I think are brilliant, unique and bring a good sense of euphoria! You can see their website at www.uva.co.uk or visit their other pages on Facebook and Twitter!
Always / Never